Today customer feedback is about more than compliments and complaints, it is about building your brand’s reputation and competitiveness. Capturing the Voice of the Customer (VOC) is vital if any business is to survive and thrive.
Ultimately, all the money a business generates flows from the customer. In order to maintain sustainable, long term business success, modern companies need to develop profitable and productive relationships with their customers. Relationships that create repeat business and increase footfall. However, these relationships cannot be built without sharing knowledge between the business and the consumer.
This is the fundamental reason why any organization ...