Mobile technology has bought a revolution in how customers interact with stores, restaurants and hotels. Customers can now comment, review or rate a business instantly via mobile technology – they can tweet, post to Facebook, or rate your business on review sites. They share their comments with friends, family, colleagues, and their wider social network. Consumers now expect to be able to share their opinions on goods and services simply, easily and immediately.
In comparison, many companies are still using traditional techniques for collecting customer feedback (including on-line surveys). These methods have a number of drawbacks, and it can take some ...