Modern companies have to think and communicate with customers, guests and diners, etc. in new ways to stay competitive in the contemporary, fast moving world. Equally, the introduction of social media and mobile devices, has led to a world that is constantly connected. Businesses need to capitalize on the Voice of the Customer or they risk losing their competitive advantage. Traditionally, companies have listened to the Voice of the Customer using comment cards, specially designed surveys, and more recently emails. However, these tactics are no longer sufficient – or in some cases even viable, as consumers expect more interactive methods, and ...
